A team of experienced professionals from festivals, live events and television

Jay has over 27 years’ experience delivering large-scale live events, from arena tours to major festivals and prime time TV. Santa’s Secret Forest is his vision, created to deliver something truly unexpected each year.

Tory has over 13 years’ experience delivering large-scale events, from major festivals to national arena tours. She has led production for global talent and built high-performing teams known for unforgettable experiences, including Paul Smith’s sell out tour.

Carole has over 30 years’ experience across retail, charity and events, including senior roles at GAP and Marks & Spencer. She spent over a decade leading Radio City’s Cash for Kids and has since worked in Christmas installations, specialising in fast-paced, customer-facing operations.

Carolyn Hughes has over 25 years’ experience leading PR for some of Liverpool’s best known brands and events. Known for her strong network and results-driven approach, she has delivered standout campaigns across multiple sectors through CHPR.

Alan began his events career backstage at Butlins and has since worked across major productions, including Winter Wonderland at EventCity. Known as Mr Christmas, he brings energy, experience and festive spirit to every detail of Santa’s Secret Forest.

Erin leads social media for Santa’s Secret Forest, bringing a fresh perspective and strong instinct for trends. Focused on storytelling and engagement, she creates excitement year round and helps build a magical connection with the community.

Liam has over 10 years’ experience delivering catering at major UK festivals and seasonal events. From large-scale operations to Christmas markets, he combines strong logistics with creative food concepts to deliver memorable experiences.